About this project
As Assistant Organizer of ngAtlanta conference, I created the digital marketing assets to promote speakers, promotions, and events.
ngAtlanta was a technical conference focused on Diversity, Inclusion, and Angular.
ngAtlanta 2018 was a first-time event. We needed to build brand awareness, promote the conference, and increase ticket sales.
Twitter was our main channel for promotions. I created engaging social media marketing assets to communicate with our growing audience on Twitter and Instagram.
To promote the diversity of the speaker lineup and to encourage ticket sales, I created assets with the speakers and the title of their session or workshop.
I created social media assets for special conference events like this one, a happy hour hosted by the conference's community partners, including local meetup groups.
To drive an increase in ticket sales, I created assets for the occasional ticket sale such as this one for a New Year's sale.
In the first year of ngAtlanta, we had approximately 250 attendees, enough to move forward with ngAtlanta 2019.